Guerrilla Marketing My Way
Back to the restaurant.
I was in Pueblo yesterday and went by a shop I used to deliver to and they were closed. Kind of sad as I knew they had been open many years and probably decided enough was enough.
One of the things that I have been increasingly disappointed with is my breakfast volume in the restaurant. It has dropped. A lot!
I had not been able to be around in the mornings the past year (teaching part time) and from what I can tell, service was an issue. Combine that with the price of gas it is tough going.
Two and a half weeks ago, I celebrated *surviving* two years in business. Many others in this time have gone out of business, especially the small, mom and pop type business owners. I ran a 99 cent breakfast special for three days celebrating this fact and it really brought a lot of new people in. Some we have kept. But not enough.
As I was looking at an empty morning restaurant today, I said I am going on the attack.
Starting Tuesday, next week, we will offer the 99 cent breakfast weekdays till 10 am! It will be modified to include 1 bacon, 1 egg, 1 piece of toast, and hash browns. Coffee, cinnamon rolls, and a fruit-yogurt thing will also be used to up-sell.
I am sure this is going to cause some rumblings for the folks down the street.
I was in Pueblo yesterday and went by a shop I used to deliver to and they were closed. Kind of sad as I knew they had been open many years and probably decided enough was enough.
One of the things that I have been increasingly disappointed with is my breakfast volume in the restaurant. It has dropped. A lot!
I had not been able to be around in the mornings the past year (teaching part time) and from what I can tell, service was an issue. Combine that with the price of gas it is tough going.
Two and a half weeks ago, I celebrated *surviving* two years in business. Many others in this time have gone out of business, especially the small, mom and pop type business owners. I ran a 99 cent breakfast special for three days celebrating this fact and it really brought a lot of new people in. Some we have kept. But not enough.
As I was looking at an empty morning restaurant today, I said I am going on the attack.
Starting Tuesday, next week, we will offer the 99 cent breakfast weekdays till 10 am! It will be modified to include 1 bacon, 1 egg, 1 piece of toast, and hash browns. Coffee, cinnamon rolls, and a fruit-yogurt thing will also be used to up-sell.
I am sure this is going to cause some rumblings for the folks down the street.
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